Holiday Reminder Alerts (HRA) – A Service For POD Marketers
Holiday Reminder Alerts (HRA)
Holiday Reminder Alerts (HRA)
If you’re in the print-on-demand (POD) business, then you probably know how challenging it can be to keep coming up with fresh new designs.
Yes, you likely have products for holidays such as birthdays, Christmas, Thanksgiving, and Valentine’s Day, and other items for popular niches such as dog owners, cat lovers, and golf, etc.
The problem is, of course, that there is a LOT of competition for these.
But did you know there’s a vast untapped market out there for holidays most marketers don’t even know about?
I’m talking about the National Days (and National Weeks and National Months, as well as some international ones).
You know the sort of thing I’m talking about – Groundhog Day, Breast Cancer Awareness Month, National Singles Week.
These, however, barely scratch the surface of the hundreds, even thousands, of weird and wonderful days, including, for example, National Bouillabaisse Day, Hagfish Day, National Dance Like a Chicken Day, and Towel Day (many marketers may never have heard of this day – but there are countless Douglas Adams fans who are practically obsessed with it).
The point is, with a bit of thought, you could create unique designs for all sorts of events that have little to no competition at all.
And That’s Where Toolarium’s Holiday Reminder Alert (HRA) Service Comes In!
The HRA database contains a massive list of 3,161 events (such as Human Rights Day, World Breastfeeding Week, and Caffeine Addiction Recovery Month) as well as 954 birthdays (of historical figures such as Wolfgang Amadeus Mozart, Ernest Hemingway, and Katherine Johnson) – that’s an average of approximately 11 a day, every day of the year.
Imagine receiving an email each day with a list of new events you can create designs for!
Or, you can access the online HRA system and look for whatever events you might be interested in using the interactive display that lets you search for the events you want.
These 4,115 events are split into 36 categories, so you can quickly and easily select which categories you are interested in – if you wish to focus on specific areas. This means you can choose to be notified of events in particular categories, or exclude categories that do not interest you.
By default though, when you become an HRA member, you will receive event notifications from all the different categories. After all, why limit yourself when there are so many great ideas to choose from?
But the most useful feature of HRA is that you will automatically be notified of forthcoming events in plenty of time to create new designs, launch products, and start your marketing campaigns.
This lead time is set to 60 days when you first join, but you can change that to any number of days you desire (up to 366). (Premium members can change the lead time for individual categories and even individual events too, as welll as set up to 5 lead times.)
As soon as you sign up, you will begin to receive your daily notification emails – even before you configure the various settings to help you customize the HRA service to your specific requirements.
Before we look look at the two main HRA pages, here are a
Learn more About Holiday Reminder Alerts (HRA):
