How To Turn Your Email Subscribers Into Affiliate & JV Partners

How To Turn Your Email Subscribers Into Affiliate & JV Partners

How To Turn Your  Email Subscribers Into Affiliate & JV Partners


Nick James’ Affiliate Traffic Game Plan

How To Turn Your Email Subscribers Into Affiliate & JV Partners

Since I first began sharing my own usage of email, which is generally much different than the ways that other marketers promote through email, I’ve had one question that gets asks more than anything else.

It’s not “how can I build a bigger list”, because I (and others) have covered this rather extensively.

It’s not even “how can I make money from my list”, because most people usually think they’ve got that covered (although they generally only use 1 or 2 of the 14 profit streams available).

No, the question that I get asked the most is a very simple one:

“What is the one thing I can do to make more money?”

You see, whether we’re talking about writing salesletters or generating web site traffic or creating your own products, the one prevailing question that outweighs them all is “what can I do to make more money.”

And email is no exception.

Is the secret in “building a bigger list”?

Should I focus on “creating loyalty with my list”?

Is the best way to make more money found in “looking for more targeted subscribers?”

Or, should I “blast out more offers?”

While each of those things can be part of the equation of making more money with email,

I think that the easiest and most significant way to make more money with your lists is to learn how to MAXIMIZE your list.

Let me explain.

You know, everybody agrees that the fortune is in having a good list. Advertisers have been preaching that philosophy since the first ad ever rolled off the presses. Direct marketers have been seeing that truth unfold for years of sending out mailings through the traditional US mail service. And now, during the past ten years or so, internet marketers have realized this truth is universal and immutable.

The fortune is in the list.
But, in my experience, most people don’t ever fully maximize their lists to make the most out of that fortune that’s in there.
They look at their list and see either
(a) a bunch of subscribers, OR
(b) a bunch of potential customers.
Think about that for just a moment.
How do you view your list?
Seriously. Stop for just a moment and think about what characterizes the way you look at your list.
For the average person, they see them as “subscribers.” They get caught up in the numbers. “I’ve got 14,238 subscribers.” They view them as people who have joined a list to get information.
And that’s about the extent of it.
For those who are slightly more aggressive – for those who have heard the “fortune is in the list” sermon preached more than a few times – they look at their list as “potential customers.” They see them as people who will – at some point – make a purchase and thus create an income stream.
While neither of those perceptions is wrong,
neither of them is seeing the full value of the list.
When I look at my lists I don’t see subscribers. And I don’t even see potential customers. Although both of those are true.
What I see are MARKETING PARTNERS. I see people who can no only bring me their business, but who can bring me their contacts’ business.
One of the biggest mistakes in all of email marketing is
failing to see your list for what it is: a database of people
who can help you build your business for you.
It’s the equivalent of seeing just the “tip of the iceberg.” There’s a whole lot more underneath if you take the time to look.
Let me give you a quick example: When someone joins one of my lists one of the things that happens in a couple of days is this: they are sent out an automated email that informs them of an eBook that they can download for free, AND they can begin distributing to anyone they know of who might be interested in it.

Do you see what happened there?

They went from being a subscriber to a marketing partner.
If they give that eBook away to just one person, they are helping me spread my marketing to places I might never have reached on my own.

I have a rather intricate system in place where all of my lists can of cross promote each other and converge to get a lot of free eBooks, free eCourses, free reports, and free software into circulation.

And it all is fueled by this critical transition of equipping and encouraging my list members to become marketing partners.
It’s not a complicated thing, but it’s a powerful thing.

You provide them with the tools and training
to promote you and many people will do it.

You want to get your list members involved in marketing your products and services for you. You want them driving traffic to your site for you. You want them branding your name for you.
You want them distributing your materials. You want them multiplying your marketing and spreading your promotion all across the web, to places you could never reach on your own.

Now, that’s a way to earn even more income from you list — get list members to pull in more income for you!

A list of 50 subscribers doesn’t sound like much,
but a list of 50 folks who are actively
promoting your business sounds great!

Let’s use an eCourse for example.

If I give away an eCourse, one of the first things that I let the reader know (I.E. A “subscriber” on the list … a “potential customer”… someone who is about to become a “marketing partner”!) is that THEY can code the eCourse with THEIR affiliate link and begin giving away themselves.

And I mention this throughout the eCourse.

A great number of those receiving the eCourse end up inserting their affiliate link and giving it away to their own contacts.

Do you see what happened there?

It happened so fast that few people probably caught it. I turned a list member into an active marketer of my product.

They begin giving away the eCourse which earns them a commission on any sales they generate from it, but it also brings me in more members, affiliates, customers, sales and profits.

They reach contacts that I might never have reached.
And, each of those new contacts they give away the eCourse to has an opportunity to begin giving away my eCourse as well.
And the cycle continues to spread.

A list of 50 leads easily turns into 500 and then 5000. All I did was set the cycle in motion and they did everything else for me. They continue to earn commissions on sales they produce and my list and profits continues to increase as more and more people get in on the action.

I am actually helping THEM build their business by giving them customizable tools that earn them a commission on sales produced, while I am helping MYSELF earn more profits through THEIR sphere of influence.

That is using a list — even a small one — more effectively. That is turning a small list of 50 into a powerful marketing force that can generate an unlimited amount of new leads, sales and profits for us all.

What a concept!

So, the bottom line is this:

Don’t think of your list members as just folks you can
sell to — think of them as folks who can sell for you.

That’s so significant that I want to say it again: don’t think of your list members as just folks you can sell to – think of them as folks who can sell for you.

Every list member influences someone.

Maybe it’s a handful of folks.

Maybe it’s a downline of 100,000.

Regardless of their influence, wouldn’t it be nice to tap into their resources and turn them from member into marketer?

All you need to do is have some kind of marketing material ready to place in their hands when they join your list.

So, let’s talk about some of those ideas that you can use here to put this concept into action.

Let me quickly give you four action items that you can begin using immediately to turn your list into a powerful marketing weapon by turning “subscribers” into “marketing partners.”…

1. Get list members involved in your affiliate program.
The first thing you should always attempt to do is get folks involved in your own affiliate program. If you sell a product or service online, then you absolutely need to have an affiliate program in place.

So, the number one goal of maximizing your opt-in lists more effectively, and ultimately making more money from the lists, is to get members involved in your affiliate program.

Now, you can do that by simply mentioning your affiliate program on a regular basis to your list members. For example: in every issue of your newsletter, you could have a short blurb in it that points them towards more information.

While that does work, a much more effective way to recruit list members into your affiliate program is to provide them with marketing materials that they can begin giving away.

Think about this: which of these sounds more appealing to you “Join my affiliate program and earn 50% commission on all of my products” or “Give away this free eBook and earn $17.85 per order.”

I’m going with the second one. And most people will.

Free eBooks are a great thing to get into the hands of your subscribers because of their viral nature.

If you give them permission to give away your eBook — and included inside the eBook that any reader also has the right to give it away — you can get hundreds, even thousands of copies circulating the web all pointing back to your site or some offer inside the eBook that you promote.

So, prepare some freebie eBook or a free eCourse or a free report … really, any kind of marketing material that the list member can code with their affiliate link.

And, of course, they have to join your affiliate program in order to obtain that affiliate link. Just like that, you’ve turned them from “subscriber” into “marketing partner.”

2. Get list members involved in other affiliate programs.
But, what if you don’t sell your own product or service? What if you are an affiliate in SOMEONE else’s program and that’s how you generate income online?

Firstly, GET YOUR OWN PRODUCT. Visit
http://www.SixFiguresAYear.com and start creating your own products to sell. The very fact that you are actively promoting someone else’s product should tell you where the real money is made. Who makes more money: you as an affiliate or the guy who wrote the eBook you are promoting who has hundreds or thousands of folks out there just like you promoting his product?

Enough said. Get your own product.

Now, having said that, as an affiliate in other people’s programs, one of the things you an do is to get your list members involved in those affiliate programs.

Of course, this only works if it is a TWO-TIER program, where you get paid a commission on both YOUR direct sales and the sales of any sub-affiliate you bring into the program.

If the program is a TWO-TIER program (they’re not hard to find) then you go about the process the same way as I’ve already mentioned.

You put together a free eBook (or eCourse, report, etc.) and you contact your list members. You let them know they can join the affiliate program (through YOUR link, of course) and then encode the eBook with their details and begin giving it away.

What happens now? You have a small army of sub-affiliates giving away eBooks that YOU earn a 2nd-tier commission on when any sales are generated!

This can be a powerful army as the eBook continues
to be passed on from one person to the next.

Congratulations! You just used your list more effectively by turning a “subscriber” into a “marketing partner.”

3. Get list members publishing your articles.

Another great idea is an ezine article.

When you publish your newsletter or your eCourse, then let the reader know that they can publish your featured article in THEIR newsletter as long as they use your resource box which mentions you as the author and has a link to your site.
(Note: You would, of course, let them put THEIR affiliate link into the resource box, which gives them more incentive to publish the article … you both have something to gain. Remember, they are PARTNERS.)

What happened? Your subscribers to your newsletter now have the ability to become marketing partners by promoting you to their list through your article.

Instead of your article getting publish to your list of however many “subscribers” you have, your article can now be published (simply by informing!) to tens of thousands, even hundreds of thousands of subscribers to other lists.

You get incredible exposure without doing anything at all … other than informing your list members that they can use your article in their newsletter.

Voila – “subscriber” becomes “marketing partner.”

List Alchemy. Creating gold.

Another thing you can do with ezine articles (or your entire newsletter issue itself) is to encourage people to forward the information on to anyone who might benefit from it.

I publish a daily devotional and I encourage my readers to forward the devotionals on to as many of their friends and family members as they want. I get numerous new subscribers every month through this technique. All I did was encourage the readers to move from list member to a partner who is helping me spread the word about my site.

You can do that too.

How about another idea? What if you also encourage your
list members to post your articles at their web site?
This gives them more content for THEIR visitors to browse through, offers them a chance at earning a commission (their affiliate link is in the resource box) AND helps them with search engines.

And, of course, your advantages are clear as well.

You get more sites linking to you across the web!

Want still another idea here? Good, because I’m in the sharing mood. …. Find one willing “marketing partner” from your list and have them post each new article of yours to the more than 70 CONTENT DIRECTORIES available on the web.

Here’s how that would work. You simply announce to your list that you are looking for ONE partner and explain what the idea is. They would need to buy a domain name and host the site.
This site would be setup to automatically redirect to their affiliate link to your site. (This is important so the resource box on your articles they submit wouldn’t look like http://www.sitename.com/affiliates?83939 but rather http://www.theirsite.com ) Then, they simply begin posting your content to all of the directories.

You’ve got someone to submit your articles to the most frequented publisher sites online and they’ve got a way to earn commissions on any sales generated. You both profit.

Are you beginning to see how your list of “subscribers” is so much more than that? It’s a gold mine of “marketing partners.” Emphasis being on “partner” – you both have an equal stake here, you both gain from helping each other.

4. Get list members participating in JV projects.
The final thing I want to talk about is getting list members to participate in various joint venture projects you put together.
There are a gazillion different kinds of JV projects you can put together.

From things like ad exchanges, link exchanges, list-building coops, advertising coops, thank you page exchanges, popup exchanges all the way up to major projects like co-authoring products and starting new companies.

And you’ve got a database of people right at your fingertips to begin partnering with on these projects.

Most people think they should go straight to the “gurus” or the “people of influence” when setting up partnerships.
And while certainly those folks should be involved, overlooking your own list is a big, big mistake.

Some of my all-time biggest partnerships have come from people on my list. Some of my most successful projects have come from alliances built through my list.

Begin at home.

Start with your list when it comes to projects. The “gurus” may or may not become a part of your project … simply because they don’t have time or don’t know you.
But, your list members … they know you. You’ve invested in them and many will invest right back in you by participating in your projects.

And – you just never know – who THEY might know. They may be the link that connects you to the “guru”. They may be the one who knows a guy who knows a guy who puts you into contact with some key player in your project.

You never know until you put the offer on the table. So, get the offer out there.
————————————————————–
So, that’s how you can create a little “list alchemy” – making your own internet gold.

I encourage you to use some of the ideas that we’ve looked at in this report. But, beyond that, I encourage you to BRAINSTORM and develop your own ideas.

You know the “secret”, so how are you going to use it?

Take some time and jot down ideas. Brainstorm. I mean there are many different things you can do here:

• eBooks
• eCourses
• reports
• articles
• refer-a-friend scripts
• coupons
• trial services
• demo software.

Anything you can allow your subscribers to pass on to their network of contacts.

How can YOU turn YOUR specific “subscribers” into YOUR “marketing partners.”?

That’s the question here.

And when you find the answer – whether it’s something we’ve covered practically or principally – you’ll be well on your way to list riches.

You want to get your list members involved in marketing your products and services for you.

You want them driving traffic to your site for you.

You want them branding your name for you.

You want them distributing your materials.

You want them multiplying your marketing and spreading your promotion all across the web, to places you could never reach on your own.

Now, that’s a way to earn even more income from you list — get list members to pull in more income for you!

A list of 50 subscribers doesn’t sound like much, but a list of 50 folks who are actively promoting your business sounds great!

That’s the “real secret” of making money with lists.

Turn your “subscribers” into “marketing partners.”

You just received a crash course in exactly how to turn your email subscribers into Affiliate & JV Partners… So what’s the next step?

Get started! Because remember, just ONE really good affiliate could add thousands of dollars to your bottom line. So the sooner you get started, the sooner you could start reaping the rewards!

Interested in learning more about finding other people who are willing to get visitors to your website for you?…

Or putting the exact same strategies and emails that I use for my own business to work for you?

Then you will be interested to learn about the Affiliate Traffic Game Plan the new Home Study Course by Nick James that will teach you in step-by-step detail amazing no-cost strategies for getting other people in your niche to send you their very best customers.

For full details click the link below now:

How To Turn Your  Email Subscribers Into Affiliate & JV Partners


Nick James’ Affiliate Traffic Game Plan

How To Turn Your Email Subscribers Into Affiliate & JV Partners

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