Pinterest Improvement Plan
Pinterest Improvement Plan Review, Bonus – From PotPieGirl – how you can increase your Pinterest results, resurrect a dwindling Pinterest account, and improve Group Board performance…
This new training is for established Pinterest Marketers that have been pinning for at least 6-8 months, have thousands of pins on Pinterest, and have (or have had) steady traffic from their pins on Pinterest.
Pinterest Improvement Plan
First off, I am NOT a “Pinterest Expert” – and I do not claim to be – and I have mad respect for those that ‘do’ Pinterest for a living.
I’m just weird – I LOVE algorithms… I really love popping the hood and figuring out how they work in an ACTIONABLE way **I** can work with.
I have poured what many would consider a ridiculous amount of time into a little free site called Pinterest – as in hundreds of hours (and wayyyy too many Advil)… pouring through code, testing, trying… breaking (I’m super good at breaking things… lol!)
Before I start, I need to say this:
What I am about to delve into is NOT for those new to Pinterest or with a ‘young’ account that has few pins (ie, less that 2000 – 5000 pins – probably even more).
What I’m about to talk about is more for those that have been pinning at least a year, have thousands of pins, and don’t hesitate if I ask you to make one board with 100 best pins from your OWN site, ok?
So let’s go….
May I ask you this:
Is your Pinterest traffic down?
Has your traffic from Pinterest hit a plateau – and no matter what you do, it doesn’t seem to improve?
• Have you said, or thought, this statement:
“My Pinterest traffic is down and I don’t know why… I’m not doing anything different.”
Ya know, I’ve said that same thing to myself.
Now, my Pinterest traffic wasn’t down… but it just wouldn’t improve even tho I was adding more pins, pinning more often, etc etc.
Don’t get me wrong, I was still LOVING the multiple thousands of visits my pins brought to my sites each day, but I felt as if I was working to improve on that, but I just couldn’t bust through 8-9 million reach on Pinterest each day.
Then it hit me:
Pinterest keeps changing… so why am **I** not changing as well???”
Pinterest has made a ton of subtle changes… a TON.
What would appear to be “small potatoes” has really made a BIG hairy ball of difference to many bloggers who have thousands of pins, hundreds of boards – and have been ‘doing’ Pinterest for a long time.
And sadly, those bloggers don’t even know what happened.
• They blame it on Group Boards. As if Group Boards are to blame.
Pinterest Improvement Plan
Let me tell you a little secret:
If YOU are “re-pinning” from your Group Boards using the Tailwind extension – that Group Board is NOT getting “credit” for your repin.
If OTHER bloggers are ‘repinning’ from Group Boards you pin to with their Tailwind app, you’re never gonna know that the repin came from that board.
I’m serious – those stats you see, they don’t matter… they do not apply.
In essence, if you use Tailwind or another tool like that, you are doing the same thing as if you went to the blog and clicked to pin.
Tailwind makes NEW pins – it does NOT truly “repin”.
It does NOT “credit” the Group Board, either.
You can NOT judge a Group Board by any stats that Tailwind or BoardBooster or any other pinning tool gives you.
They are not accurate to the biggest concern: what that Group Board does for YOU.
One really ‘viral’ pin for a Group Board can skew the stats those tools show you – and not a bit of that has to do with YOUR results from that Group Board.
And if you don’t know how Pinterest decides your “best pins”, well, no tool will help you (and it’s NOT the fault of any Group Board).
Secondly, once Pinterest decides the “best” pin for what Pinterest considers a unique image, it doesn’t matter where you pin it.
You can pin it multiple times to the same board, to tons of other boards – it doesn’t matter.
What you CAN do is give your “best pins” additional power and additional context.
The ‘trick’ is – being able to FIND you truly best pins according to Pinterest.
And here’s a surprise – your “best pin” may not even be YOUR pin.
• If you have lost traffic from Pinterest, but you’re “not doing anything different” –
Well, it might be time to DO something different.
• Reasons this could be happening:
– You’re not truly repinning your TRUE best pins (and I mean truly REPINNING your best pins according to Pinterest)
– You’re only using Tailwind (or another pinning tool) to do it all for you. Now don’t get me wrong, I love me some Tailwind AND Boardbooster…. but they have to be used smartly if you want your best results.
– You lost rankings in Pinterest Search. It doesn’t take as many “repins” as it used to take to rank well in Pinterest Search – it takes context and engagement.
– Pinterest has gotten REALLY good at recognizing images that belong to another pinner (or Pinterest THINKS they should credit another pinner) – and you lost.
– You’re only manually pinning – but not pinning the right stuff
– Your account is STALE – you keep pinning the same images over and over and over (when is the last time you added a NEW pin image to Pinterest for any of your posts?)
I could keep going with reasons, but I think that’s enough for now =)
In that last month, I have decided to pour through source code, learn what Pinterest really wants, and what really matters to them – and acted on it.
• In just ONE month, I have added an additional 4 MILLION reach on my pins.
My traffic is way up – earnings are up, too (yay!)
I’m very excited for the upcoming Holiday season – it’s gonna be FUN!
• Bottom line:
If things are headed downward on Pinterest for you – and you’re “not doing anything different” – maybe you SHOULD try something different.
• As I said to myself:
“Pinterest keeps changing, so what aren’t YOU changing?”
To me, Pinterest is a blessing… how cool is it to have a completely free-to-use site that sends your blog tons of traffic, right??
Now, in the image below I show my change in my Pinterest Analytics stats over the last month.
I’m not showing that to “impress” you – I am sure there are plenty reading this that have WAY better stats than I do.
I shared the change in my results over the last month to impress UPON you that by simply digging in and doing things differently based on what Pinterest wants, you can see a dramatic change in your Pinterest results.