The Local Money Calendar
The Local Money Calendar
The Local Money Calendar – The month-by-month map that tells local marketing consultants exactly who to pitch, why now, and the campaign to sell them, with a built-in AI engine that writes the whole thing in one click.
The Local Money Calendar maps 19 local niches across all 12 months, sorts them by who is heating up right now, and hands you a ready campaign and an outreach message for each one. A built-in AI engine writes the whole campaign in one click. It runs in your browser. Nothing to install.
Local demand is seasonal, and it repeats the same way every year.
A roofer’s phone rings in spring and after storms. “Frozen pipe repair” spikes in deep winter. Restaurants live and die by Valentine’s and December. Gyms flood in every January. None of it is random, and none of it is a secret. It is a pattern you can set your calendar to.
Roofing, in spring
Searches climb the week the weather turns. Pitch a “beat the spring rush” inspection campaign before the phones start ringing.
Restaurants, in February
Valentine’s is one of the biggest nights of their year. Get their reservations page live before it books out.
Gyms, in January
The single biggest sign-up month there is. Have their join-online offer ready before January 1.
Picture it: it is the 1st of the month. You open the calendar and three local businesses sit at the top, marked peak demand, each with a one-line reason and a campaign already written. You copy the outreach, drop in your client’s name, and send it before your coffee is cold.
Or this: you send a roofer a “beat the spring rush” pitch the exact week roofing searches start climbing, and you get a reply that says “how did you know we were just talking about this?”
What Is Included
01
The 19-niche demand calendar
The core of the product. You always have a reason to reach out to someone.
Nineteen specific local niches, mapped across all twelve months. Every cell is a real opportunity: the business that is heating up, the seasonal reason the demand is there, and the campaign to sell them. Open any month and the work of figuring out who needs you is already done.
What’s included
Nineteen niches, including home & trade broken into HVAC, roofing, plumbing, landscaping, pest, pool, and appliance, plus restaurants, breweries, med spa, salons, dental, fitness, real estate, automotive, retail, events, law, and accounting
228 monthly opportunities in total, one for every niche in every month
Each one includes the demand reason, the campaign to run, a ready outreach message, an upsell angle, and a content idea
Every month is scored by demand heat, so your hottest opportunities rise to the top on their own
Defensible seasonal logic behind every entry, framed as searches rising or a booking season starting, never invented statistics
The By Month view: local industries for the current month, sorted by demand heat, each with its PEAK play
You never sit down to prospect without knowing exactly who to contact and what to offer.
02
Two views: By Month and By Industry
Prospect this month, plan the whole year, from the same data.
The calendar works two ways. By Month is your daily prospecting engine: it opens on today and stacks every industry by who is heating up right now. By Industry is your planning tool: pick a niche and see its entire twelve-month arc on one screen.
What’s included
By Month opens on the current month and sorts every industry hottest-first, so your best calls are always at the top
By Industry lays out a single niche across all twelve months, a ready-made year-long plan for any client
A “heating up next” look-ahead flags the industries about to spike, so you reach out before the rush, not during it
Filter to the one or two niches you serve and hide the rest
Switch views in a click without losing your place
The By Industry view: one niche mapped across all twelve months of demand
One tool for finding work this month and keeping clients booked all year.
03
Copy-and-send outreach, personalized to your client
From “who do I pitch” to a message in their inbox in under two minutes.
Knowing who to call is only half the job. The calendar closes the other half by handing you the actual words. Add your clients once, pick who you are working on, and every outreach message, content idea, and campaign brief fills in their business name, trade, and city automatically.
What’s included
A built-in client manager so you can store every prospect and switch between them in a click
One-click copy for the outreach message, the content idea, and the full campaign brief
Your client’s name, trade, and city drop into the copy automatically, so nothing reads generic
Printable, brandable one-page briefs you can hand a client or keep as your own working plan
Everything you type is saved right in your browser, on your device, and never uploaded
The client manager and one-click copy buttons, with an outreach message personalized to the active client
You edit a finished, personalized message. You never start from a blank page.
04
The AI Campaign Engine, built in
Turn any opportunity into a finished campaign in one click.
The calendar tells you who to pitch. When you want the whole campaign written too, the built-in engine does it. Pick any opportunity, click Generate, and get the full kit, personalized to your client, ready to edit and send.
What’s included
One click produces an outreach email, a follow-up, a call script, social posts, a seasonal offer, and a landing-page angle
Bring your own AI key (Anthropic or OpenAI), stored only in your browser and sent only to that provider
No AI key? Copy the ready-made prompt into any free AI chat and get the same campaign
Save, download, or copy any campaign you generate, and add calendar reminders for the demand windows
The blank page is gone, whether you use AI or not.
05
The quick-start User’s Guide
Up and running in your first sitting. No learning curve.
The calendar is simple on purpose, and the included User’s Guide makes it faster still. It walks you through both views, the PEAK Method, adding your clients, and exporting briefs, in a five-minute read you can skim on your first open.
What’s included
A guided walkthrough of both the By Month and By Industry views
How to run the PEAK Method on any opportunity, step by step
Setting up your profile and clients so the outreach personalizes itself
Exporting and branding a clean one-page brief to hand a client
Open it, read for five minutes, and start pitching the same day.
