Webinar Lesson #6 – 12 Tips For A Winning Webinar
An ingenuously designed Webinar can work wonders for you. As a
profitable stratagem for marketing a product, a webinar
increases sales leads to a massive extent. Let us give you some
for an exceptional Webinar:
1. Devise a through plan. – Accommodating an agenda and
timetable, a prospective mouthpiece and a means of registration
in your plan is a must. You should also have a definite budget,
endorsements and allow for workable metrics and carry the plan
out.
2. Time it right – Choose a time when the maximum number of
people will be able to attend for your own Webinar.
• Two weekdays just right for a Webinar is a Tuesday and a
Wednesday. Neither is very close to the beginning or end of a
week.
• For a Webinar on a nationwide scale select a time when people
from various different time zones can view it together. The
middle of an afternoon is best for this.
3. Endorsement – Don’t expect audiences to throng to your
project in hordes. Chances are most don’t even know about it.
You need to create awareness and interest through endorsements.
• Innovation is appreciated. Try out different types of
advertisements and agencies to see what makes people tick.
• Networking is important. Authorize prospective audience
members to invite others when you converse with them.
4. Carefully examine how your target audience-members’ minds’
work and devise a plan that will best market your product
accordingly.
5. Your Webinar cannot be the result of nothing – Your plans to
promote and sell must accommodate the Webinar.
6. Grab the viewers’ attention – Your spokesperson will have to
combat the combined evils of the Internet, Emails, telephones,
and etc.
• Consult your entire staff from the Marketing department.
• The content must be educational and your spokesperson should
be able to put it across well.
• Carefully consider any information or help the sales
department has to offer.
7. Carry out opinion polls – This makes you understand the
preferences of your viewers. To know more about the character,
whims and fancies of your audience, you only need to utilize the
Webinar properly.
8. Rehearse well and prepare for the worst case scenario – Make
sure your spokesperson is well-trained since speaking in real
life and speaking at a Webinar are different from each other.
9. Remember – The spokesperson should have a copy of the
contents in their speech with him. Only landlines should be used
along with headsets.
Do a final run-through before the presentation to make sure
there aren’t any technical glitches or equipment malfunctions.
In the final rehearsal you must consider:
• What to do if you lose access to the net or if the audio
device malfunctions
• The timing and arrangement of the Webinar
• Q & A
• Technical devices for a web conference
10. Use the Registration process to your advantage – You can
discover more about a user when they register themselves. Thus
you can discover their likes and dislikes through this. Emails
sent for this purpose must contain options to download blank
paper and demos.
Keep in mind – the registration should be more mechanized and
automatic. Your metrics should be able to recover each frame of
the process and retain these.
11. Pick a reliable dealer for your web conference – Though you
may be spoilt for choice regarding these make sure to pick one
which will be able to fix glitches easily and swiftly and
regulate heavy volumes.
12. Always regard and respect the viewers – Aggressive marketing
policies don’t have any takers. Your viewers come to you hoping
you may solve their problems. A more muted yet efficient policy
is best.
More Info About Webinars
Webinar Lesson #1 – The Importance Of Video Seminars
Webinar Lesson #2 – Pre Webinar Preparations
Webinar Lesson #3 – How to Profit From Webinars
Webinar Lesson #4 – Webinars for Successful Training
Webinar Lesson #5 – 5 Important Tips For A Successful Webinar
