LAVAi Signal From PD Laughlin
LAVAi Signal From PD Laughlin
LAVAi Signal From PD Laughlin – a done-for-you reputation audit system built for marketing consultants. Run a structured audit on any local business, generate a professional Reputation Score Report, and deliver a polished client dashboard and 13-slide presentation deck – all in minutes. Built on the R.E.P.S. Framework. One purchase, unlimited clients, no monthly fees.
The #1 Service Local Business Owners Ask For… Finally Packaged as a Complete Consultant System
LAVAi Signal gives your audience a done-for-you reputation audit system that scores any local business 0-100, generates a professional client report in minutes, and creates a natural path to monthly retainer revenue without building anything from scratch.
LAVAi Signal is the second product in the LAVAi product line — and if your audience serves local businesses, this is the one they have been waiting for.
Here is the thing about reviews and reputation management. Every marketing consultant knows their clients need it. Every local business owner asks about it. But most consultants have no system to audit it, no professional way to report on it, and no repeatable process to sell it as an ongoing service. They know the problem exists. They just cannot do anything about it.
LAVAi Signal solves that completely.
It is built around the R.E.P.S. Framework — Review, Engage, Promote, Score.
The consultant runs a structured audit, generates a scored Reputation Report, hands over a polished client dashboard and presentation deck, and uses the findings to close implementation work and a monthly monitoring retainer. The framework does not just organize the service – the S step literally sells the retainer inside its own structure.
The core tool is the LAVAi Signal GPT. The consultant either walks through a guided conversation with the GPT or uploads a completed regional audit spreadsheet. Either way, the GPT generates a complete Reputation Score Report – scored 0 to 100 across six components – plus a polished HTML dashboard and a 13-slide PowerPoint presentation, all delivered as file downloads in minutes. Everything is white-label ready.
The scoring model is the hook. Most local businesses score between 35 and 65. That is not just a number – it is a conversation opener. “You are at 47 out of 100. Here is exactly what that means and what we can do about it” is a completely different meeting than a generic pitch about reviews.
Upgrade Offers (OTOs)
Front End — LAVAi Signal System
The complete audit and reporting system built on the R.E.P.S. Framework. Includes the LAVAi Signal GPT, four regional audit spreadsheets (USA, Canada, UK, Australia), and full documentation to run professional audits and deliver client-ready reports from day one.
Order Bump 1 — Fulfillment Fast-Start: Review and Reputation Delivery Kit
Everything the consultant needs to fulfill reputation management services after the audit is complete. Review response templates, review generation campaign templates, a 30-day implementation checklist, and a staff training script. Pure fulfillment — covers the E (Engage) and P (Promote) steps of R.E.P.S.
Order Bump 2 — Recurring Revenue Kit: Monthly Reputation Monitoring Service
The system for turning every audit client into a monthly retainer. Includes a monthly reputation snapshot report template, monitoring service definition (three service tiers), monthly activity checklist, and a tracking spreadsheet. This is the S step of R.E.P.S. monetized as a recurring service.
OTO1 — Marketing Kit: Sell Reputation Management as a Service
Everything the consultant needs to get in front of local businesses, pitch the service, and close deals. Includes a 30-40 slide client education presentation, a complete set of sales and closing assets (proposal template, discovery call script, objection handlers, ROI calculator), and a cold and warm outreach kit.
OTO1 Order Bump — Niche Offer Cards Pack: 10 Niches
Pre-built, niche-specific reputation management positioning for the ten most common local business verticals — dental, HVAC, restaurants, legal, real estate, auto repair, medical, salons and spas, home remodeling, and veterinary. Each card includes a verified industry stat, recommended language, platform priorities, and a sample pitch paragraph.
OTO2 — Referral Flywheel Kit
A structured system for turning satisfied reputation clients into referral sources. Covers the full Ask → Asset → Amplify → Reward → Repeat model with templates, scripts, and a 90-day referral calendar.
