Internet Business, Retail, Sales, Marketing
Hello Sandy,
Well I’m not in sales, but it seems to me that "personalization" is all about the person you are and what you find attractive about products. You wouldn’t go shopping in a store that didn’t appeal to you (i.e. it didn’t sell products that you aren’t interested in). So you have to assume that your potential clients are already there because they want something of yours, or at least are very interested in the general idea. Hopefully you as the salesman are also interested in the product, otherwise you’ll never be able to convince someone else that you genuinely are interested in their business. Once we’ve established that both you and your client are interested, then selling the product becomes more like making a new friend than getting someone to buy something. You’ve heard the old axiom "the best salesmen sell themselves" which I agree with. The famous evangelist D.L. Moody started as a shoe salesman and said he could get someone to buy shoes just by being himself. So if I were to try and personalize my website or store I would make it such that I were trying to capture the attention of the "me" out there. I would have to believe that people out there are just as much, if not more interested in this product as I am and then it simply becomes a
matter of exposing them to the concepts and details of the product, and answering their questions patiently/informatively. What kinds of techniques of selling really make you want to buy somethng, not just look? It’s a little different for everyone I’m sure you know. Me personally? I like the no BS way. Just give me something nice and simple…compare and contrast the features…give me all the info up front and help me sort out the pros and cons. The faster the better which is a male way of shopping. Others might care more about the social interaction that takes place, or the general style of the products. They identify with their interests more, rather than seeing the product as a tool to get them where they want to be. They want to feel the identification…pick it up, talk about it in more conversational terms, make friends with the salesman etc. That kind of technique of selling is harder to accomplish on-line because it requires more technology to be personable than it does to just expose a client to what’s available. It just depends on your tastes and what matters to you. You will attract customers who are like you, so sell to yourself.
Hope this helps a little
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Hello Sandy,
Well I’m not in sales, but it seems to me that "personalization" is all about the person you are and what you find attractive about products. You wouldn’t go shopping in a store that didn’t appeal to you (i.e. it didn’t sell products that you aren’t interested in). So you have to assume that your potential clients are already there because they want something of yours, or at least are very interested in the general idea. Hopefully you as the salesman are also interested in the product, otherwise you’ll never be able to convince someone else that you genuinely are interested in their business. Once we’ve established that both you and your client are interested, then selling the product becomes more like making a new friend than getting someone to buy something. You’ve heard the old axiom "the best salesmen sell themselves" which I agree with. The famous evangelist D.L. Moody started as a shoe salesman and said he could get someone to buy shoes just by being himself. So if I were to try and personalize my website or store I would make it such that I were trying to capture the attention of the "me" out there. I would have to believe that people out there are just as much, if not more interested in this product as I am and then it simply becomes a
matter of exposing them to the concepts and details of the product, and answering their questions patiently/informatively. What kinds of techniques of selling really make you want to buy somethng, not just look? It’s a little different for everyone I’m sure you know. Me personally? I like the no BS way. Just give me something nice and simple…compare and contrast the features…give me all the info up front and help me sort out the pros and cons. The faster the better which is a male way of shopping. Others might care more about the social interaction that takes place, or the general style of the products. They identify with their interests more, rather than seeing the product as a tool to get them where they want to be. They want to feel the identification…pick it up, talk about it in more conversational terms, make friends with the salesman etc. That kind of technique of selling is harder to accomplish on-line because it requires more technology to be personable than it does to just expose a client to what’s available. It just depends on your tastes and what matters to you. You will attract customers who are like you, so sell to yourself.
Hope this helps a little
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