Secret Sauce of Book Marketing
Secret Sauce of Book #Marketing – Review, Bonus – How To Set The Hook With Book Descriptions On Amazon
Secret Sauce of Book Marketing – Review, Bonus – How To Set The Hook With Book Descriptions On Amazon – There are two reasons why your books are not selling as well as they could be: people don’t know they exist, or your book description is failing to convince people to hit the buy button. This training addresses how to create a real desire to own your books, and how to get people to click the buy button.
If we can nail down JUST ONE REASON why book authors fail to sell books, it will come down to embarrassingly-sad book descriptions.
There are actually two reasons: poorly-planned book descriptions, and lack of proper promotion.
I have used plenty of examples in this nearly two hour video [transcripts are available], to demonstrate to authors how to lay out the bait for their fiction and nonfiction books in #social media, and how to set the hook with the book descriptions on Amazon, in such a way that it almost forces readers to click the buy button for the book.
I break it down for both fiction authors and nonfiction authors, with plenty of examples on how to work with both types of books.
A lot of time is given to what works and does not work in social media and on the actual book descriptions.
The book description needs to be written first, and with a book description in hand, the social media posts are usually just copy-and-paste.
In fact, if truth be told, a lot of the actual book description might be copy-and-pasted from the actual book… The author just needs to know “what to copy”…
Inside the training, I talk a lot about human psychology, #sales psychology, “why people buy”, and how to influence the purchase decision.
Then, I build a strong case for the techniques that I use to create fiction and nonfiction book descriptions.
Fiction readers want to be entertained.
Nonfiction readers want people to help them solve their problems.
Both types of books rely heavily on the emotional connection with the reader to actually generate the book sale.
Fiction readers need to be led to the point where they have real empathy for the characters in the story, so that they will feel a real need to know what happens to those characters.
Nonfiction readers need to acknowledge they have a problem, feel the pain of not fixing that problem, and believe that the author can help them appropriately address the problem, and hopefully eliminate the problem from their lives once and for all.
I demonstrate how to accomplish both goals within this training, with plenty of foundational materials and examples, with the goal being to help the author create really powerful and effective book descriptions that very nearly guarantee the sale of their books.
Any author who follows this training, will learn how to get readers emotionally-invested in learning more about a book, and also how to hook readers in such a way that they will absolutely have to read the book in order to satisfy their strong need to know.
If you have written a good book, people should want to read it, right?
And yet, you log into your Author’s Control Panel, day after day, to find NO NEW SALES to brag to your friends about, right?
It is almost enough to make you want to scream in frustration!
So, why aren’t people buying your books?
Do your books suck?
If no one has read your book, they have no idea if it sucks or not…
What they do know is that your book description was a snoozer, and they had better things to do with their busy day to buy a book whose author didn’t even make the book sound interesting.
Fortunately, this is something you can easily fix…
And Bill Platt is the guy to teach you how to fix your fiction and nonfiction book descriptions.
Click Here to Get All The Details…
Secret Sauce of Book Marketing – Review, Bonus – How To Set The Hook With Book Descriptions On Amazon