Let’s start off with what do you believe is easy? Some people try ecommerce thinking that it is an easy option in life. Easy for most people means little effort and lots of money. My experience with working partially from home via the internet is that it is wonderful, I am lucky, but hey what I do is addictive. Many people I know find the same, that if you focus on an aspect of the internet that you like you actually want to spend more and more time doing it.
That for me is easy, and of course you’re making money doing something that you love. Nothing wrong with that.
This article gives a European slant on the story, and from a core business of search engine marketing how we have had success with our first online makita power tool shop, and believe me at the outset of the project none of us knew much about powertools. Here is the journey by way of highlighting the opportunities, which are easy if you know the market but definitely addictive!
Being a European based Search Engine Marketing company we have the added advantage of seeing newer markets and how these are responding to the internet. Britain which was one of the quickest to respond now has Internet sales which have increased by 19% on last year, and March of 2009 showed a 9% increase month-on-month compared to February. Some UK companies have seen opportunities in other European markets where depending on the product certain European countries react very positively. For some businesses their internet sales have increased as much as 85% in the case of a garden supply company, 53% for a pet product company and the gift sector has seen an increase of 118% on last year.
A variety of companies who sell well known brand names items such as sportswear and gadgets have found great success in the Scandinavian countries where English is widely spoken and the cost of living more expensive. Other gift and homeware companies have done well in countries like France, Belgium, Holland and throughout areas of Europe where there are ex-pat communities. There are various opportunities across Europe that currently only a small percentage of online businesses are seizing.
Some European countries are underdeveloped as far as online shopping goes and one good example of this is Spain. To take the example of about a year ago, some friends who are living in Spain wanted to buy some sunbeds for their house. With Spain being a hot country one would imagine that sunbeds are an item that is in demand and therefore easy enough to access on the internet. Their experience was that some of the websites were very nicely designed but had no online shopping cart facilities, others didn’t even include prices. On one of the few websites where it was possible to see good quality photos, prices and to order online, the prices were exhorbitant, which defeats the purpose of buying online.
Comparing a search on the pay per click advertising between U.K. and Spain, for “party dresses” which is a high traffic term in the U.K., with lots of relevant ads and competition. The search in Spain in Spanish shows a few ads that are of lower copy writing quality and only have 3 pages of sponsored links as opposed to 22 pages in the UK sponsored links. Naturally the population is higher in the U.K. So this can account for some of the difference but not all of it.
Another funny issue is that when you search for “spanish olive oil” on the pay per click advertising there is currently only one producer from Catalonia, but who is actually based in Wales. Other than this there are distributors advertising and a stronger presence of Greek and Italian olive oil. The list is endless, these are just a few examples that with Spain being the largest producer of olive oil, a sunny climate where sunbeds are demand and a country where the girls love to dress up, for these reasons the examples are especially relevant.
These stories are only the tip of the iceberg, and it led us to realising that there are numerous opportunities still to be grasped. One more example was looking for professional power tools. Choosing a few of the best known brand names, Makita, the experience was quite similar to that of the sunbeds. What was available on the internet with the relevant information could not be classed as a good deal, so the local supplier was the better option. From here we did a lot of research, transport costs, logistics, and when we were ready we negotiated with Makita in Spain. The project is in its early days but is already successful. We have many more planned as now is the time!
Article Source:http://www.articlesbase.com/ecommerce-articles/making-money-from-ecommerce-in-europe-948104.html
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Howie Schwartz Apprentice 3
