I have launched my website and I am doing the PPC with google and yahoo. I am reading a lot about pay per click fraud. I am wondering if I should buy a software to prevent the PPC fraud or opt for another marketing alternative. I have heard email blasts are good but I dont know of any reputable companies.

Hey Shary,

I feel you! Internet marketing is definitely a confusing field with many different strategies, and as humans, of course we want the best and most effective one. But the truth is, there are pros and cons to every method, whether that be PPC, email marketing, SEO, media buys, and much more. Lately, there’s been a lot of buzz about the inevitable transition to mobile (cell phone) marketing too.

I wouldn’t be concerned about Google or Yahoo PPC fraud, because those two top dog search engines really crack down. Most would argue the big G (Google) comes down TOO HARD with their hammer of fate. That’s why you see so many affiliate Adwords accounts being banned for seemingly no reason by Google. It’s all to protect the consumer, or so Google claims.

The thing you’ll want to keep in mind is never become dependent on any one traffic source. It’s tough because you get really good results at one method, say PPC, and learn how to manage it really well…but what if suddenly that traffic source becomes unavailable?

What if your Adwords account is banned. What if Google punishes your SEO site and drops it 5,000 rankings overnight? If your income relied solely on that one traffic source, you’re doomed – you’re instantly cut off of all income.

That’s why you hear all the ranting about Google and their monopoly and iron grip over affiliates. Break free from the Big G! Email marketing, media buys (buying ad space on popular websites), and PPV (pay per view – basically pop-up advertisements) are some domains that Google can’t touch.

That’s why I’m looking to get into email marketing more and more…Aweber and GetResponse are the two most reputable email autoresponder services. All the big names in internet marketing use it. Alternatively, you can try various plugins such as the GWA Autoresponder plugin for WordPress, but there are issues with these such as being unable to bypass your viewer’s spam filters.

The pain is mastering multiple traffic streams, but it’s a necessary task (I myself am guilty of not doing this very much lol).

To give you an idea of the different traffic sources, and their pros and cons, check out this blog post:

http://theinternetmarketingtools.com/internetmarketing101/

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17 Responses to “what is the more effective internet marketing?”

  1. Randy Says:

    Blogs, Videos, Articles, Backlinks are all great ways to improve your SEO.
    References :

  2. Chris K Says:

    Google and Yahoo both try their best to prevent click fraud but there are some that slip through the cracks. If you are getting good results with PPC then I would stick with it. I personally feel that email marketing is a better alternative but with out a list it is useless. It might be better in this situation to drive all of your PPC traffic to an email squeeze page to start rapidly building your list. Then once you feel your list is big enough drop your PPC campaigns and sell to your list. Doing ad swaps with other people in your market is another nice alternative to growing your list. I currently use aweber.com for my email marketing but getresponce.com is really good too.

    Make it a great day!

    Chris
    References :

  3. Christopher Says:

    I would have to mention getting a toll free number. A 1-800 or 1-888 number can greatly increase your business call volume. If you’re interested in getting a toll free number it’s best to do a little research on the subject first. There are a lot of companies out there; some are good and some are total scams. You’re going to want to look into ownership of your number. This means going with a company that allows you to keep your number for as long as you, or your business, need it. This also means no contracts as well as the ability to port, or transfer, your number at any time. In my experience the top providers of the most basic service plans would be Opex or http://www.TollFreeNumber.org. If you’re looking for a more complex system with extensions or other features http://www.VirtualTelecenter.com has that covered with some of the industry’s lowest rates. If you’re just starting out the basic plan should work fine until you feel the need to upgrade. I hope this helps.
    References :
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  4. Chris Says:

    I wouldn’t be too concerned about PPC click fraud on Google or Yahoo, if you start using second tier search engines then it’s worth your time.

    Here’s the most popular email campaign software, Aweber –> http://ForYourNewsletter.aweber.com

    …I use it myself to good effect.

    If you make a profit from PPC then don’t stop. If you make $1.30 for every $1 you spend more many dollars should you spend? To my mind as many as you can get your hands on.

    There are other advantages to using PPC as you can see which keywords convert best and then target an SEO campaign toward them – saving a lot of time, money, effort.

    …you can also use it to test the conversion rates of the landing page with website optimizer (a Google tool in Adwords).
    References :

  5. Rajesh Says:

    Of course pay per click is a great method to get targeted leads to your Website only when it is done correctly.
    if you really want to takes your Business to top level in long-term and want to build a list of Hungry Prospects holding Credit Cards in their hand wanting to Buy what you have to offer then you have to use "email marketing" combined with Attraction. Now most of the network marketers when it comes to
    Attraction Marketing they make silly mistakes.
    So don’t waste your valuable time in experiment rather put your hands on coaching on how to do Internet marketing effectively. simply click the link bellow to get the Best book on Internet Marketing
    on the Planate
    References :
    http://paydotcom.net/r/61710/rpanda09/26055599/

  6. Parthpro Says:

    get it submited to search engines through submiteasily.com……its really cheap like there are two options $20 and $50
    References :
    http://www.submiteasily.com

  7. Peter Says:

    Hey Shary,

    I feel you! Internet marketing is definitely a confusing field with many different strategies, and as humans, of course we want the best and most effective one. But the truth is, there are pros and cons to every method, whether that be PPC, email marketing, SEO, media buys, and much more. Lately, there’s been a lot of buzz about the inevitable transition to mobile (cell phone) marketing too.

    I wouldn’t be concerned about Google or Yahoo PPC fraud, because those two top dog search engines really crack down. Most would argue the big G (Google) comes down TOO HARD with their hammer of fate. That’s why you see so many affiliate Adwords accounts being banned for seemingly no reason by Google. It’s all to protect the consumer, or so Google claims.

    The thing you’ll want to keep in mind is never become dependent on any one traffic source. It’s tough because you get really good results at one method, say PPC, and learn how to manage it really well…but what if suddenly that traffic source becomes unavailable?

    What if your Adwords account is banned. What if Google punishes your SEO site and drops it 5,000 rankings overnight? If your income relied solely on that one traffic source, you’re doomed – you’re instantly cut off of all income.

    That’s why you hear all the ranting about Google and their monopoly and iron grip over affiliates. Break free from the Big G! Email marketing, media buys (buying ad space on popular websites), and PPV (pay per view – basically pop-up advertisements) are some domains that Google can’t touch.

    That’s why I’m looking to get into email marketing more and more…Aweber and GetResponse are the two most reputable email autoresponder services. All the big names in internet marketing use it. Alternatively, you can try various plugins such as the GWA Autoresponder plugin for WordPress, but there are issues with these such as being unable to bypass your viewer’s spam filters.

    The pain is mastering multiple traffic streams, but it’s a necessary task (I myself am guilty of not doing this very much lol).

    To give you an idea of the different traffic sources, and their pros and cons, check out this blog post:
    http://theinternetmarketingtools.com/internetmarketing101/
    References :
    http://theinternetmarketingtools.com/

  8. swoopsterj Says:

    I’ve been playing in the internet marketing field for a few and spent way too much money on PPC. The reason was because I was lazy and wanted quick results ie clicks.

    But now I am smarter :) Take the time to do SEO and keyword research. It is time well spent and with out any money out of pocket.
    References :
    http://www.zenhowto.com

  9. Katherine Says:

    E-mail blast is a good option for marketing but usually people don’t read unexpected E-mails so what i believe you should continue on same pattern on what you are write know buy a software that would be much better
    References :
    http://www.formulis.com

  10. Gregory Mcgurn Says:

    I need to know which is suitable for lead generation, telemaketing of email?

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    What about of squeeze page templates for the blogger platform? It seems that this is a market which is open for development. Just try searching for blogger squeeze pages and you ony find a couple of products. This is the best example of a blogger squeeze page, Have you looked at this?

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